In Not a Playbook, I explore how brands can grow without sacrificing integrity, told through the story of WeTransfer — a company that became a beloved brand (and won an Oscar) by prioritizing creativity, trust and long term thinking over marketing trends and algorithms. Created together with co-founder Damian Bradfield, with insight from artists like FKA twigs and Riz Ahmed, this book unpacks how entrepreneurs can build something that resonates, not just sells.
“A fascinating, candid account by an entrepreneur who brings common wisdom and profundity to the world of business.”
Designed by Kris Pyda, Studio Pyda
Produced by Kris Latocha
Research & Editing by Alice Sweitzer
Proofread by Esra Gürmen
Art sourcing by Danielle Boelling
“Brilliant and inspired.”
“WeTransfer’s success is born from the simple idea of moving files effortlessly. Not a Playbook tells how they became as successful as they did.”