Hella is an Amsterdam-based brand consultancy that helps leadership teams define the narratives — both internal and external — that guide growth, transformation, and how they show up to customers.

The name is a nod to my Northern California roots. A former senior creative leader at Red Bull and Apple, I mix a bit of both brand philosophies in helping teams uncover the why that guides their voice and content.

Hella works to understand the context of a new product line, brand revamp, or marketing strategy first. Then helps define the positioning that enables voice, content and storytelling to flow.