I help brands define the ideas and strategies that build deeper relationships with their audience.

Hella is my Amsterdam-based consultancy — the node of a network of strategists, creatives, and marketers that help companies build the brands that guide growth, transformation, and how they show up to customers.

I apply my experience in creative and strategic roles at Red Bull and Apple to helping growth-stage companies find their position, and bigger brands redefine their narrative in the marketplace.

The best brands deliver on their promises to consumers.

My role is to work with founders, stakeholders and the C-suite to help articulate them.